CLIENT SHOWCASE

Making a legacy Jeweler modern

Through Content & Paid Media

International Diamond Center partnered with Mooi Social on a full-service retainer to modernize content, improve performance across social and paid media, and support multi-location growth.

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International
Diamond Center

Elevating a legacy jewelry brand with weekly production, social media management, vendor-funded campaigns, and brand partnerships.

client Feedback

I have been working with Mooi Social for almost a year and my experience has been amazing! A special thanks to Ava from the team, who has been so great to work with. From shot days to editing posts, she has been nothing but professional and helpful. I look forward to continue working with her and the entire Mooi team!

Madison Alfaro, IDC

SERVICES DELIVERED

    • Weekly photo & video production for social, paid media, and vendor campaigns

    • Shot list development, creative direction, and styling from concept to execution

    • Product, lifestyle, in-store, and campaign shoots

    • On-site coverage for events, activations, and brand collaborations

    • Content designed for performance across social, ads, and email

    • Instagram, Facebook, YouTube weekly posting

    • Trend-led reel concepts (5-Star Review, Rolex Inventory, New Collection drops)

    • Monthly feed refresh + brand aesthetic overhaul

    • Meta Ads (IG + FB) across product catalog, carousels & UGC-style creative

    • Vendor-funded campaigns with FOPE, Frederique Constant, and category partners

    • Negotiation + management of co-op budgets and whitelisted campaigns

    • Campaign setup & branded creative for seasonal pushes and vendor promos

    • Emails scheduling and management

    • Event coverage and storytelling at brand activations, holidays, launches

    • In-store content capture across multiple IDC locations

    • Partnership alignment and marketing negotiations with luxury watch brands

    • Multi-platform growth strategy (IG, Facebook, YouTube)

    • Creative design offerings and photography styling

NEWSLETTER DESIGN

A modern, elevated digital presence across every touchpoint.

HIGH PERFORMING REELS

Strong performance on trendy reels scaling IDC’s online visibility.

PAID ADVERTISEMENT

Paid media structure driving lower CPCs and stronger ROI compared to prior campaigns.

• Vendor-funded campaigns managed across luxury partners
• Co-op budgets negotiated and executed in-house
• Multi-month funnel campaign optimization

CAMPAIGN STRATEGY & PERFORMANCE

$0.12 CPC

cost per click reduced

Well below typical Meta CPC for fine jewelery campaigns (benchmarks range from around $0.90 - $1.70+).

READY TO CREATE SOMETHING LIKE THIS?

 Reach out today

Let’s talk through your brand, your goals, and what’s possible when everything is aligned.

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