CLIENT SHOWCASE
Making a legacy Jeweler modern
Through Content & Paid MediaInternational Diamond Center partnered with Mooi Social on a full-service retainer to modernize content, improve performance across social and paid media, and support multi-location growth.
International
Diamond Center
Elevating a legacy jewelry brand with weekly production, social media management, vendor-funded campaigns, and brand partnerships.
client Feedback
I have been working with Mooi Social for almost a year and my experience has been amazing! A special thanks to Ava from the team, who has been so great to work with. From shot days to editing posts, she has been nothing but professional and helpful. I look forward to continue working with her and the entire Mooi team!
Madison Alfaro, IDC
SERVICES DELIVERED
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Weekly photo & video production for social, paid media, and vendor campaigns
Shot list development, creative direction, and styling from concept to execution
Product, lifestyle, in-store, and campaign shoots
On-site coverage for events, activations, and brand collaborations
Content designed for performance across social, ads, and email
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Instagram, Facebook, YouTube weekly posting
Trend-led reel concepts (5-Star Review, Rolex Inventory, New Collection drops)
Monthly feed refresh + brand aesthetic overhaul
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Meta Ads (IG + FB) across product catalog, carousels & UGC-style creative
Vendor-funded campaigns with FOPE, Frederique Constant, and category partners
Negotiation + management of co-op budgets and whitelisted campaigns
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Campaign setup & branded creative for seasonal pushes and vendor promos
Emails scheduling and management
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Event coverage and storytelling at brand activations, holidays, launches
In-store content capture across multiple IDC locations
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Partnership alignment and marketing negotiations with luxury watch brands
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Multi-platform growth strategy (IG, Facebook, YouTube)
Creative design offerings and photography styling
NEWSLETTER DESIGN
A modern, elevated digital presence across every touchpoint.
HIGH PERFORMING REELS
Strong performance on trendy reels scaling IDC’s online visibility.
PAID ADVERTISEMENT
Paid media structure driving lower CPCs and stronger ROI compared to prior campaigns.
• Vendor-funded campaigns managed across luxury partners
• Co-op budgets negotiated and executed in-house
• Multi-month funnel campaign optimization
CAMPAIGN STRATEGY & PERFORMANCE
$0.12 CPC
cost per click reduced
Well below typical Meta CPC for fine jewelery campaigns (benchmarks range from around $0.90 - $1.70+).
READY TO CREATE SOMETHING LIKE THIS?
Reach out today Let’s talk through your brand, your goals, and what’s possible when everything is aligned.