🎧 Is Trending Audio Cancelled in 2025? What Brands Really Need to Know
Hey Insiders!
Let’s talk trending audio, those catchy sounds and viral clips that light up your feed. While they can be a game-changer for engagement, using them wrong can land you in hot water. So, is trending audio still worth it in 2025? Let’s break it down.
Why Trending Audio Still Matters
Using trending sounds on platforms like Instagram and TikTok can massively boost your visibility. Algorithms love popular audio, and jumping on the right trend at the right time can skyrocket reach, engagement, and brand recognition.
The Risk You Can’t Ignore
But here’s the catch, using copyrighted music without the proper licensing? That’s a big no-no. Here's why:
Copyright Infringement: Your content could be removed, your account restricted, or worse, legal action.
Platform Policies: Apps like IG and TikTok monitor audio usage and will mute or remove posts that violate their rules.
How to Use Audio Safely
Want to stay on the right side of the algorithm and the law? Try this:
Use Royalty-Free or Licensed Tracks: Explore platforms like Epidemic Sound or Facebook Sound Collection for safe-to-use music.
Create Your Own Audio: Custom sounds = zero copyright headaches.
Leverage In-App Tools: Most platforms offer commercial-safe audio libraries—use them!
If You’re Going to Use Trending Audio, Be Smart
Here’s how to make it work for you without the mess:
Assess the Risk: Weigh the visibility boost vs. the legal gray areas.
Stay Updated: Platform rules change fast, check in regularly.
Choose Wisely: Not all trending audio is created equal. Some are riskier than others.
How to Spot Trending Audio Like a Pro
Use Instagram’s Built-In Tools (Total Hidden Gems)
Reels Explore Tab: Look for the upward arrow icon next to an audio name—that’s your cue it’s trending.
Search in the Audio Library: Type in keywords and see what’s hot (and how many people are using it).
Save Sounds for Later: Hear something with potential? Save it now, thank yourself later.
💡 Want a deeper dive? Check out our How to Find Trending Insta Reels and How to Use Trending Insta Reels for spotting trends like a pro.
🎵 We’re also cooking up content on our current favorite trending audios, stay tuned or head to our page to explore more tips that support this blog in real-time.
👉 Follow us on Instagram for more social media tips, templates, and trend breakdowns!
Follow the Trendsetters (Your Secret Weapon)
Follow @creators: Instagram’s official creator account shares weekly audio trends and tips.
Watch Your Niche Influencers: They’re often the first to spot what’s blowing up.
Notice the Repeats: If a sound keeps popping up, it’s probably trending (or about to be).
Final Thoughts
Trending audio isn’t cancelled but in 2025, it’s not a free-for-all either. Use it intentionally, legally, and strategically. With the right approach, your brand can still ride the wave without wiping out.
Stay savvy, Insiders. Your content (and your legal record) will thank you.