Instagram Highlight Strategy: Boost Engagement & Showcase Your Brand
Instagram Highlights are a powerful tool to permanently showcase important Instagram Stories on your profile. They play a key role in converting new followers, establishing credibility, sharing crucial information, and making your profile stand out. Here’s a detailed guide to creating an effective Instagram Highlight strategy to grow your brand and business.
Why Use Instagram Highlights?
Convert New Followers: Engage first-time visitors with compelling content that tells your story and shares your value.
Establish Credibility: Showcase testimonials, reviews, and achievements to build trust.
Share Important Information: Pin essential details about your business for easy access.
Make Your Profile Stand Out: Create a polished, professional look that draws in potential customers.
Evergreen Highlight Recommendations
Who You Are & What You Do
Introduce yourself or your business to new visitors with a dedicated Highlight that covers your story and mission.
Highlight Title Ideas:
Start Here
My Story
Journey
Hello
About Us / About Me
Bio
Career
Testimonials & Customer Reviews (UGC)
Collect and share positive customer reviews to build credibility and demonstrate social proof. Use screenshots of existing reviews or design attractive templates for consistency.
Highlight Title Ideas:
Reviews
Results
Wins
Praise
Content Themes Relative to Your Business
Share content that resonates with your target audience, such as solutions your business offers, service details, product recommendations, lifestyle inspiration, local collaborations, and community events.
Highlight Title Ideas:
SHOP:
Sunless tanning products
Facial products
Celluma Pro rental program for at-home use (facial LED light therapy machine)
Airbrush tanning training & manual
BOOK:
Airbrush tanning
Facial services (microdermabrasion, microneedling, LED therapy, chemical peels, facials)
Eyelash extensions
Airbrush tanning training & manual
FAQ:
How long will my tan last?
Will this turn me orange?
How long will my eyelash extensions last before I need a fill?
How many sessions do I need before I see results on my face?
CAREER:
Permanent posts about spray tan training
CLIENT LOVE:
Customer testimonials
LOCAL:
Community collaborations and recommendations
Seasonal Highlight Recommendations
Seasonal Highlights are meant to be temporary but highly impactful, perfect for giveaways, promotions, and events.
Highlight Title Ideas:
SALE: Highlight promotions you are running.
NEXT CON: Share information about upcoming events/conventions and pre-order details.
GIVEAWAY: Provide details on entering and winning your giveaways.
Pro Tip: Limit all Highlight titles to 10 characters so they don’t get cut off on your profile. The maximum character limit is 15, but sticking to 10 ensures readability.
Suggested Highlight Vision
Here’s a sample Highlight vision for your profile:
HELLO: Introduce yourself/your business.
BOOK: Service booking information.
SHOP: Products available for purchase.
SALE: Current promotions.
CLIENT LOVE: Testimonials and positive customer stories.
FAQ: Answers to common questions.
CAREER: Career opportunities or training details.
LOCAL: Community collaborations and recommendations.
Final Thoughts
Instagram Highlights are a strategic way to showcase your brand’s personality, services, and values. By creating a mix of evergreen and seasonal Highlights with compelling titles and content, you can engage visitors, convert them into followers, and drive more business. Ready to make your profile stand out? Start building your Highlight strategy today!
