Client Showcase

Modernizing a Legacy Jewelry Brand Through Content & Paid Media

International Diamond Center partnered with Mooi Social on a full-service retainer to modernize content, improve performance across social and paid media, and support multi-location growth.

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SPOTS LIMITED

International Diamond Center

Elevating a legacy jewelry brand with weekly production, social media management, vendor-funded campaigns, and brand partnerships.

I have been working with Mooi Social for almost a year and my experience has been amazing! A special thanks to Ava from the team, who has been so great to work with. From shot days to editing posts, she has been nothing but professional and helpful. I look forward to continue working with her and the entire Mooi team!

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client Feedback

Madison Alfaro, IDC

SERVICES DELIVERED

    • Weekly photo & video production for social, paid media, and vendor campaigns

    • Shot list development, creative direction, and styling from concept to execution

    • Product, lifestyle, in-store, and campaign shoots

    • On-site coverage for events, activations, and brand collaborations

    • Content designed for performance across social, ads, and email

    • Instagram, Facebook, YouTube weekly posting

    • Trend-led reel concepts (5-Star Review, Rolex Inventory, New Collection drops)

    • Monthly feed refresh + brand aesthetic overhaul

    • Meta Ads (IG + FB) across product catalog, carousels & UGC-style creative

    • Vendor-funded campaigns with FOPE, Frederique Constant, and category partners

    • Negotiation + management of co-op budgets and whitelisted campaigns

    • Campaign setup & branded creative for seasonal pushes and vendor promos

    • Emails scheduling and management

    • Event coverage and storytelling at brand activations, holidays, launches

    • In-store content capture across multiple IDC locations

    • Partnership alignment and marketing negotiations with luxury watch brands

    • Multi-platform growth strategy (IG, Facebook, YouTube)

    • Creative design offerings and photography styling

A modern, elevated digital presence across every touchpoint.

NEWSLETTER DESIGN

Strong performance on trendy reels scaling IDC’s online visibility.

HIGH PERFORMING REELS

Paid media structure driving lower CPCs and stronger ROI compared to prior campaigns.

PAID ADVERTISEMENT

Social Media

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Content Creation

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Paid Media

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Brand Strategy

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Social Media * Content Creation * Paid Media * Brand Strategy *

WE TAKE YOUR BUSINESS TO THE NEXT LEVEL! 

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