OUR PURPOSE

Build a loyal following
and brand they adore.

Work With Us

Christine
Rubin 

Founder & Marketing Director

At Mooi Social, we don’t just market your brand—we craft its legacy.

Rooted in refined storytelling and elevated strategy, Mooi Social is where ambitious creatives come to grow. We specialize in working with wedding professionals, lifestyle founders, and design-driven entrepreneurs who are ready to be known for something more: timeless presence, magnetic content, and an unmistakable point of view.

Born in South Africa, I grew up with an appreciation for beauty, meaning, and the spaces where both intersect. After a career in corporate marketing, I created Mooi as a boutique alternative—one that values depth over noise, style over trends, and brands that leave a lasting impression. What began as a solo creative marketing studio has grown into a global team trusted by some of the most discerning names in the industry.

Our work lives at the intersection of aesthetics and results. We don’t just make things look good—we make them feel undeniable.

This is marketing, reimagined for the modern brand with taste.

Welcome to Mooi Social.

xo Christine Rubin

OUR USA TEAM

Meet the global team behind your brand

 

Christine

MARKETING DIRECTOR

Chelsea

CREATIVE DIRECTOR

Rachel

PROJECT MANAGER

Ava

MARKETING SPECIALIST

Portrait of a Mooi Social team member from the boutique wedding marketing and content creation agency.
Portrait of a Mooi Social creative designer specializing in luxury wedding content creation and brand storytelling.
Portrait of a Mooi Social creative team member, part of the boutique wedding content creation and marketing agency.
Portrait of Christine Rubin, founder of Mooi Social, a boutique wedding marketing agency specializing in luxury wedding content creation.
Portrait of a Mooi Social team member involved in content creation and brand storytelling for wedding professionals.
Portrait of a Mooi Social marketing team member supporting luxury wedding content creation, and social media strategy.

OUR INTERNATIONAL TEAM

Portrait of a Mooi Social marketing team member supporting content strategy and social media marketing for wedding professionals.

GRAPHIC DESIGNER

Nadine

Minnie

Portrait of a Mooi Social graphic designer supporting boutique wedding marketing and social media content creation.

GRAPHIC DESIGNER

Norman

Alrie

GRAPHIC DESIGNER

PAID MEDIA SPECIALIST

WHAT WE DO

You create the vision. We ensure the world sees it in its best light. 

Through strategic content and expert execution.
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  • WORKING WITH AVA HAS BEEN EXCELLENT! WHEN IT COMES TO DETAILS, CREATIVITY AND GOING ABOVE AND BEYOND AVA CHECKS ALL THOSE BOXES.

    JOSE M.

  • THEIR METICULOUS ATTENTION TO DETAIL ENSURED THAT EVERY PRECIOUS MOMENT WAS BEAUTIFULLY CAPTURED.

    JORDAN R.

  • THEY ARE ALWAYS IN THE RIGHT PLACE AT THE RIGHT TIME TO CAPTURE WHAT TRULY MATTERS.

    BARBARA M.

  • A FANTASTIC JOB AT GATHERING, CREATING, AND POSTING BEAUTIFUL, INTENTIONAL CONTENT.

    LAURIE A.

  • SHE WAS DISCREET, ALWAYS IN THE RIGHT PLACE AT THE RIGHT TIME — CAPTURING ESSENTIAL MOMENTS WITHOUT BEING DISTRACTING.

    CHRISTINE M.

  • CHRISTINE UNDERSTANDS THAT A WEDDING IS A PRODUCTION. THE MOOI TEAM’S PREPARATION, ATTENTION TO DETAIL, AND PROFESSIONALISM ARE UNLIKE ANY TEAM I’VE WORKED WITH.

    CAROLINA R.

  • MOOI TOTALLY ELEVATED MY SOCIAL PRESENCE AND EMPOWERED ME TO EXPRESS MY BRAND IMAGE IN

    A WAY AUTHENTIC TO WHO I AM AND WHAT I STAND FOR.

    MONIQUE W.

  • THIS IS THE BEST PRODUCT I’VE TRIED, VERY SOFT AND FITS INTO MY HANDBAG, WHICH MAKES IT PORTABLE. CAN’T WAIT TO GET MORE!

    CINDY M.

YOU CREATE THE MAGIC.
WE CREATE YOUR CONTENT

JOIN STUDIO SUPPORT

Studio Support is a 90-day creative partnership built to help event brands show up better on social and grow their business in the process. Our Do-It-With-You model means you’re never doing it alone. We work alongside you handling the strategy and set-up behind the scenes while turning your raw event footage into polished, high-converting content that elevates your brand.

book a consultation